The other day I was on a call with a client who was trying to figure out how to make sure the right people were aware of the value she brings.
She needed to self-promote.
When you think of self-promoting what words come to mind?
Cheesy, inauthentic, awkward, cheap, uncomfortable, pushy, etc….
If I haven’t said yours, fill in the blank here…….
Unfortunately self-promoting is something that so many of us shy away from because it feels uncomfortable.
The reality is self-promoting is something we all need to do, unless status quo is what you are going for.
No matter what your title may be, we have to sell ourselves because there are so many others doing exactly what we do.
Similar in titles and years of experience, but NOT why and how we do it.
If you don’t self-promote, you are choosing to swim amongst the sea of fish, vs stand out so you can be seen. Valued.
3 Ways to Own Your Value and Self-Promote:
1. The YOU Factor
What do you want to own that truly set you apart and makes you YOU?
What experiences in your life do you want to acknowledge that you draw on or are transferable, relevant and add value to the outcomes you create?
Trust that your YOU factor doesn’t have to be shared with anyone else. It just has to be owned, acknowledged and valued by you.
Your YOU factor is about acknowledging and drawing from other aspects of your life that impact the way you work, the why and how you go about doing what you do. It’s what differentiates you amongst the sea of fish.
It’s what sets you apart from the rest.
It’s the YOU Factor that’s creates your unique value.
It’s the same for you as a CA, CFA, marketer, consultant, publicist, sales person, whatever your title may be.
The landscape is littered with executive coaches. I am technically a dime a dozen amongst those who have graduated from the same certification program, have been practicing for the same number of years or more. If I were to hang my hat up on my title or my years of experience you wouldn’t be reading this post.
2. It Doesn’t Serve To Play Small
Marianne Williamson says it best “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? …” You can read the rest of the quote at the bottom THIS page.
Who are you to play small? Owning your value has nothing to do with ego.
3. Celebrate and Let Them Know
The reality is that we don’t have people shadowing our every move, patting us on the back and celebrating who we are and what we are doing.
It’s for this reason that you need to stop, acknowledge and celebrate your own successes big or small.
The second step is to ask yourself “…and WHO needs to know?”
Don’t just assume that people are paying attention. It’s your responsibility to put your accomplishment and the value you bring on their radar.
Which point resonates the most with you and why? We’d love to hear.
If these resonate but you still feel uncertain about self-promoting, or anything else you are avoiding for that matter, you won’t want to miss my upcoming FREE CALL that is going to show you exactly how to do what you are avoiding. Click HERE.
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